A successful book launch doesn't happen by accident. It's the result of weeks of preparation, strategic sequencing, and knowing which levers to pull at the right moment.
The 8-Week Pre-Launch Countdown
8 Weeks Out
Finalise your cover and back-cover copySet up your Amazon Author Central pageIdentify 20-30 ARC readers in your genre6 Weeks Out
Send ARCs to early readersBegin building your launch team (10-20 engaged fans who will help spread the word)Schedule all social media content in advance4 Weeks Out
Start teasing the book on social media and emailConfirm all launch day commitments (podcast appearances, guest posts, etc.)Secure early reviews from ARC readers on Goodreads2 Weeks Out
Final email to your list with launch date reminderSet up any pre-order linksConfirm BookTok/BookTuber partnerships if applicableLaunch Week
Day 1 email to full list with direct purchase linksDaily social content for 7 daysEngage with every comment, review, and mention personallyThe Algorithm Play
Amazon and other retailers reward books that sell steadily over time more than books that spike and die. Aim for consistent daily sales in the first 30 days by:
Spreading your launch team purchases across the first weekRunning a promotional price for weeks 2-3Timing a BookBub Featured Deal (if eligible) for week 3-4Post-Launch: The 90-Day Window
The first 90 days of a book's life are critical for algorithmic placement. Keep momentum up with:
A second email to your list at the 30-day mark with any reviews or social proofA price promotion or free day (if in KDP Select) at day 45-60Active community engagement and reader shout-outsMeasure What Matters
Track these metrics weekly:
Units sold: (not just revenue)Amazon Best Seller Rank: in your categories**Review count and rating**Email list growth: attributed to the bookA well-executed launch builds momentum that can carry a book for months or even years. The fundamentals never change: start early, be consistent, and always serve your reader first.
